Tabs can be a very useful tool for organizing complex content on a page. You can use them any way you’d like, but they are typically used to group together different bits of information that all relate to one thing. For example, you can use this on a product page, where the tabs can represent the features of the product, the pricing, the specifications, reviews, and other groups of information that all relate to that product.
Using tabs help to keep large amounts of information manageable, so your user can quickly find what they are looking for without having to dig through mountains of information that might not be relevant to them. This also helps keep your page load times down, as the information is only pulled up when requested, without having to reload the whole page.
You can format any page on your site to include this feature.