Build credibility with your clients and potential clients using a properly written About page. This page allows you to showcase your mission and history, as well as the unique value proposition your business offers a customer. What sets you apart? Maybe it is your great service, innovative process, or efficiency. What the world is looking for is substance, and this is what will set you apart from your competitors.
The important thing to your customer is that they get the opportunity to make the decision on what product/service they choose. If someone goes to your site and cannot tell what makes you different from your competition, they most likely will go with your competition, solely because they do not know why they shouldn’t. Do not let this happen to you.
The About page writing and creation is included in your Free On The House Website should you choose it as one of your 6 pages.